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EXPERIENCE

Experience

2011 - Present

Quantitative / Mixed Methods Researcher

- Market / UX / Consumer insights

Consultant 

Remote Latin America/Wordwide

  • Conducted quantitative and qualitative research (surveys, interviews, usability testing) to evaluate user behavior, product performance, and interaction patterns across digital media, including video games, web platforms, and music streaming environments.

  • Applied statistical modeling and data analysis to identify behavioral trends, engagement patterns, and decision-making processes in interactive systems and game-based environments.

  • Integrated AI-assisted workflows into research processes, guiding the use of AI tools to enhance data interpretation, streamline analysis, and support research decision-making.

  • Evaluated user interactions with AI-driven systems and digital products, applying UX and behavioral research principles to improve usability, clarity, and user engagement.

  • Translated complex analytical outputs—including AI-generated results—into actionable insights for stakeholders, supporting product development and research initiatives.

  • Developed user personas and behavioral frameworks to better understand user needs, motivations, and interaction patterns across digital and interactive platforms.

  • Collaborated with cross-functional teams to support product design, research execution, and data-driven decision-making.

2024 - Present

AI Training & Workflow Consultant (UX / Behavioral Focus)

AI Trainer / UX Researcher / Data Scientist (R)

Remote Worldwide

  • Guided stakeholders in applying AI tools to research workflows, improving clarity, efficiency, and decision-making.

  • Provided structured guidance on interpreting AI-generated outputs and integrating them into decision-making processes.

  • Applied UX and behavioral research principles to evaluate user interactions with AI systems and tools.

  • Refined prompts and structured inputs to improve relevance, accuracy, and usability of AI-generated outputs.

  • Translated complex analytical and AI-generated outputs into accessible insights for stakeholders.

  • Leveraged quantitative and qualitative research methods to assess user needs and inform AI-assisted workflow.

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2023 - Present

Lead Data Scientist / Researcher (Remote US / Worlwide)

GRM/CAH

Tucson, AZ

  • Perform data science-based procedures and statistical analysis to evaluate social factors and behavioral outcomes.

  • Implement research techniques and predictive analysis to better understand user needs and demand for technological products.  

  • Collaborate with team members to collect appropriate data sets for research and evaluation. 

  • Work with executives and other business leaders to identify opportunities for improvement.

  • Create reports with recommendations and findings for internal teams, stakeholders, and external clients. 

  • Work with existing KPIs to measure the effectiveness of business decisions utilizing statistics, machine learning, and artificial intelligence.

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2020 - 2022

Senior Data Science Ambassador / Data Analyst

Data Science Institute at UA

Tucson, AZ

  • Conducted survey assessments to help identify data science user needs across interdisciplinary programs.

  • Directed several data science workshops on Statistics, Machine Learning, Sentiment Analysis, and Clustering, among other procedures.

  • Organized & hosted industry-focused panels at events including Research Bazaar Arizona and Women in Data Science Tucson. Featured panelists consisted mostly of researchers & data scientists working in high-profile companies such as Facebook, IBM, & Amazon.

  • Hosted mentorship sessions for other Data Science Ambassadors in order to help promote data science, research, and career development opportunities among different communities.

  • Helped create spaces and tools to facilitate networking activities such as Gather.Town conference meetings and other events.

  • Has provided over fifty data science consults to researchers from several disciplines.​

2017 - 2022

Behavioral Quantitative Researcher

University of Arizona

Tucson, AZ

  • Conducted survey assessments and research projects to evaluate relationships between user behaviors, music, video games, and other media.

  • Explored people’s motivations for consuming technological products. 

  • Collaborated with UI/UX team and market researchers to interpret UX specifications and provide behavioral insights.

  • Discussed behavioral assessments about consumers’ attitudes and needs with fellow scientists and researchers.

  • Presented reports and research findings for management and stakeholders.

  • Computed visualizations to help illustrate research findings for different audiences.

  • Translated documents to facilitate meetings (English and Spanish).

  • Used a wide range of methodological approaches to collect and interpret data.

  • Engaged in interdisciplinary collaborations for research.

  • Identified trends and patterns in behavioral data and conducted tests when required.

Education

2022 

UNIVERSITY OF ARIZONA

PhD in Applied Research (AIAR)

Tucson, Az

Awards:

- Senior Data Science Ambassador Scholarship recipient

- Applied Intercultural Arts Research (AIAR) Fellowship recipient

- Graduate College Fellowship recipient

- GIDP Research Showcase Recognitions

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Certification obtained at this time:

- IBM Data & AI Essentials (Intermediate level)

Issued November 2020

https://www.credly.com/badges/8505be76-028f-4bb6-9b00-e9b20a1fbd6d?source=linked_in_profile​

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2016

ROCHESTER INSTITUTE OF TECHNOLOGY (RIT)

MS in Communication & Media Technologies

Rochester, NY

Awards:

- Full International Scholarship recipient

- Honors Society

2011

APEC UNIVERSITY (UNIVERSIDAD APEC)

BA in Advertising and Graphic Design

Santo Domingo, Dominican Republic

Awards:

- Full Presidential Scholarship recipient

- 10 Dean's List recognitions

- Summa Cum Laude

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